Anything online moves fast, but the talent gap moves faster. Whether you’re an agency owner trying to get junior staff “client-ready” or a business owner looking to upskill an in-house team, knowing how to do SEO is different from knowing why it works.
At ALC Consulting, I bridge that gap. I turn technical complexity into clear, actionable frameworks that empower teams to take ownership of their organic strategy.
Agencies need staff who can hit the ground running. I provide intensive, hands-on training for junior team members and recent graduates, covering the core methodologies that turn theory into execution.
If you want to reduce your reliance on external consultants, you need a team that views SEO as a core business function. I work directly with your internal staff to build capability, autonomy, and strategic focus.
I’ve spent years heading up agency SEO teams, and I know exactly what separates an average team from a high-performing one: ownership. My training isn’t about micromanagement or jargon. It’s about building a team that understands the intersection of technical site health and the bottom line. We focus on:
Starting super affordable, scaling up depending on how hungry you are for growth.
comprehensive audit of your chosen website/s and detailed recommendations to improve search engine presence
4 hour workshop covering the core pillars of SEO + any specific areas you feel you need training in.
6.5 hour workshop going into depth on the 3 core pillars of SEO + q&a session.
I think you are a great presenter, and there is a need in the market, especially in the agency world, for agency owners to invest in facilitated team training rather than self-driven online training offered by platforms. This is great for team culture and better for professional development.
Chilli Marketing
We engaged Annabelle and Grace to provide SEO and digital marketing support from the commencement of our practice and have been very pleased with their work. They are reliable, deliver on their commitments, and communicate clearly and professionally. They have demonstrated a strong understanding of our business and have gone above and beyond in their support. We have enjoyed working with them and would not hesitate to recommend their services.
Roberts Litigation
Annabelle has been wonderful to work with on our SEOP and blog content. She has taken the time to really understand our business, our target market and the style and tone we want to present through our website and online presence.
The blogs are SEO work she produces feel tailored to our business rather than generic content, which is something we really appreciate. She is always professional, creative and easy to communicate with, and the whole process has been smooth and enjoyable from the start.
South Pacific Bridal
Backed by half a decade of navigating complex digital landscapes, from local startups to large-scale organisations.
I'll tell you what isn't working. I provide the direct, expert guidance needed to pivot and scale.
I don't care about "impressions" if they aren't impacting your margins. We report on what matters: traffic, rankings and conversions.
I have physically worked on over 100 website's SEO campaigns. I know what works and what needs to be done...when.
When you need a once-off audit to find your gaps or a full-day workshop to up skill your team, these options are designed to provide real, measurable value.
I conduct a comprehensive audit of your website (or your chosen competitor sites) to identify technical, on-page, and off-page opportunities. You receive a prioritised, actionable roadmap that highlights exactly where you are losing ground and how to fix it.
The Half-Day Workshop is an intensive, four-hour session designed to troubleshoot your current processes and get your team executing immediately. The Full-Day Intensive Workshop goes deeper into advanced technical training and long-term content strategy, providing your team with the knowledge to take total, long-term ownership of your SEO internally.
They are designed for anyone looking to bridge the skills gap. This includes agency principals who need their junior team members to be “client-ready” faster, and business owners who want to up skill their in-house staff to handle SEO as a core business function.
Yes. My training is tool-agnostic in strategy but practical in application. I will work with your team to ensure they know how to interpret data from tools like GA4, Ahrefs, and SEMrush to make smarter, data-driven decisions that impact your bottom line.
We value your time as much as your business. If we don’t deliver your bespoke 6-month SEO strategy within 3 business days of receiving your onboarding documentation, we will refund 50% of your onboarding fee. No excuses, just accountability.
Absolutely. I don’t believe in generic, one-size-fits-all training. All workshops are tailored to your specific business goals, your technical environment, and the actual data from your website.
