When someone needs a GP, a skin check or a specialist, they search Google: “bulk billing GP near me”, “women’s health GP Maroochydore”, “skin cancer clinic Noosa”. Medical practices that show up with clear information, real doctors and easy booking get the appointment. Medical SEO from ALC helps GP clinics and specialist practices rank for the searches that matter, while respecting the higher standards Google and Ahpra apply to health information.
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Accurate categories, services, hours (including after-hours and bulk billing information), a working booking link and consistent details across every location.
Detailed profiles for every practitioner, with qualifications, areas of interest, languages spoken, days available and booking links. This is the biggest trust signal on a medical website.
Pages for the services patients search for (skin checks, women’s health, men’s health, travel medicine, chronic disease management, mental health care plans, children’s health, aged care visits), clear and accurate.
Genuinely useful health content, written for patients and reviewed by a named practitioner, with dates and sources, built for Google’s YMYL standards.
Content and review handling designed around section 133 of the National Law: no testimonials, no misleading claims and correct use of protected titles.
Online bookings, calls and forms tracked properly, so you know how many new patients come from Google.
Google applies its strictest quality standards to health content. It looks for clear evidence of who wrote the content, their qualifications and whether the site is trustworthy. Anonymous, generic health content struggles to rank, and it can undermine patient trust.
Booking platforms and large health sites take up much of page one. Practices win by being the best local answer: accurate practice information, real doctor profiles and pages built around local patient needs.
Medical practices must follow the Ahpra advertising rules, which limit testimonials, outcome claims and use of titles like “specialist”. Many generic SEO tactics, like testimonial-heavy pages and “best clinic in town” claims, simply aren’t allowed.
| Search type | Examples | What wins the booking |
|---|---|---|
| Find a doctor | “GP near me”, “bulk billing doctor [suburb]”, “female GP [suburb]” | Google Business Profile, location pages, doctor profiles |
| Service | “skin check clinic”, “travel vaccinations”, “women’s health GP” | Clear service pages with booking |
| Practical | “GP open Sunday”, “after hours doctor”, “new patients welcome” | Accurate hours, fees and availability |
| Specialist | “dermatologist Sunshine Coast”, “cardiologist referral” | Specialist practitioner and referral information |
For each doctor include:
Practical pages are some of the most-visited pages on any medical website. Keep them accurate.
Under section 133 of the National Law, advertising a regulated health service must not:
For SEO, that means:
General information only. Check the Ahpra advertising guidelines, testimonial tool and Medical Board guidance for your practice.
Booking platforms (e.g. HotDoc and HealthEngine, if used), healthdirect’s service finder, local directories and your Google profile should all show the same practice name, address, phone and hours.
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
SEO is one part of medical practice marketing. Marketing also includes Google Ads, social media, email and patient communication. All of it must follow Ahpra’s advertising rules.
No. All ALC SEO packages are month to month with no set-up fees.
