Legal search is some of the most valuable and most scrutinised on Google. I build SEO for Australian law firms that wins the right matters, proves your expertise and stays inside the advertising rules.
Book a free strategy session See pricing
Packages from $995/mo excl. GST. Month to month. No lock-in.
Read the full playbook in our law firm SEO guide.
Your SEO content has to be accurate, not misleading and not likely to mislead. In practice that means:
I'm a marketer, not your solicitor. I'll flag anything risky and you have the final say. General information, not legal advice.
“I think you are a great presenter, and there is a need in the market, especially in the agency world, for agency owners to invest in facilitated team training rather than self-driven online training offered by platforms. This is great for team culture and better for professional development.”
Darren · Chilli Marketing“We engaged Annabelle to provide SEO and digital marketing support from the commencement of our practice and have been very pleased with their work. They are reliable, deliver on their commitments, and communicate clearly and professionally. They have demonstrated a strong understanding of our business and have gone above and beyond in their support.”
Brodie Roberts · Roberts Litigation, Brisbane“Annabelle has been wonderful to work with on our SEO and blog content. She has taken the time to really understand our business, our target market and the style and tone we want to present through our website and online presence. The blogs and SEO work she produces feel tailored to our business rather than generic content.”
Peter · South Pacific BridalLaw firm SEO sits on top of the same services every ALC client can draw on, so nothing needs a second agency.
Most small to mid-sized Australian law firms invest roughly $1,500 to $4,000+ per month in SEO. That's my view of the market, not a quote. ALC packages are month to month with no set-up fees.
Prices excl. GST. See the full breakdown. Tier inclusions shown are placeholders: confirm against /seo-packages/.
Law firm SEO improves a firm's visibility in Google search and Google Maps so prospective clients find it when they search for legal help. It covers practice area pages, lawyer profiles, content, Google Business Profile, reviews, directory listings and authority building, all within legal advertising rules.
Google treats legal content as “Your Money or Your Life”, so it applies stricter standards around expertise and trust. Lawyers also face professional advertising rules that limit tactics common in other industries.
Early movement, such as better Google Maps visibility and rising impressions, often shows within two to three months. Competitive practice areas in capital cities usually take six to twelve months of consistent work. Anyone guaranteeing a ranking by a set date is overpromising.
No, and neither can anyone else. I can make your firm easier to find, easier to trust and easier to contact, and show you the enquiries that result.
Generally yes, but they can't be false, misleading or deceptive, and some areas have extra restrictions (for example, Queensland personal injury advertising). Check your obligations with your Law Society. I'll set up a review process designed around that.
Only if you're an accredited specialist through the relevant professional association. You can describe the areas you practise in without implying accreditation.
No. One page per genuine office location and one page per practice area. Near-identical “practice area + city” pages are treated as doorway pages.
I plan, draft and structure it, and your lawyers review it before it goes live. Legal content should always be checked by a lawyer.
AI can help with structure or summarising, but legal content should be written or reviewed by a lawyer before it's published. Inaccurate legal information is a professional risk.
No. All ALC SEO packages are month to month with no set-up fees.
Yes. ALC is based on the Sunshine Coast and works with law firms and professional services businesses across Queensland and Australia.
You'll deal directly with me, not an account manager. I'll build an SEO plan around the matters you want more of, within the rules you work under.
