Most agencies try to rank for “houses for sale in [suburb]” and lose to realestate.com.au and Domain every time. The portals own buyer searches. But listings and rent rolls don’t come from buyers. They come from vendors and landlords, and those searches are wide open. Real estate SEO from ALC focuses on the searches that actually grow your business: appraisals, “best agent in [suburb]” and property management.
âš¡ Free 30-minute analysis included with your call.
Genuinely useful suburb pages with market snapshots, your recent sales, local buyer demand and your specialist agents, the content the portals can’t match.
Pages built to rank for “property appraisal [suburb]” and “how much is my house worth” searches, and to turn them into booked appraisals.
Pages targeting landlords searching for property managers, including “how to switch property managers”, one of the highest-intent rent roll searches there is.
Detailed profiles for every agent, with suburbs, recent sales, reviews and schema, because people choose an agent, not just an agency.
A strong office profile, a steady review process at settlement and lease signing, and posts that showcase recent sales and local expertise.
Content and claims checked against the Australian Consumer Law and state advertising rules, with no unprovable “#1 agency” claims and no price advertising that breaches your state’s rules.
| Audience | Example searches | Should you target them? |
|---|---|---|
| Buyers | “houses for sale Noosa”, “3 bedroom house Caloundra” | Mostly no. The portals dominate. |
| Vendors | “how much is my house worth Buderim”, “best real estate agent Mooloolaba”, “property appraisal Maroochydore” | Yes. This is where listings come from. |
| Landlords | “property management Sunshine Coast”, “switch property manager”, “rental appraisal” | Yes. Rent roll growth. |
| Researchers | “[suburb] property market 2026”, “median house price [suburb]” | Yes. Future vendors and investors. |
Generic SEO agencies chase buyer keywords because they have the biggest numbers. That’s the most common, and most expensive, real estate SEO mistake.
Each suburb page should include:
Ten genuinely useful suburb pages beat fifty templated ones. Swapping suburb names into the same text creates doorway pages that Google ignores or penalises.
Suburbs they specialise in, recent sales, reviews mentioning them by name, experience, a photo, a direct booking link, articles they’ve written, and Person and RealEstateAgent schema.
CRM-fed listings duplicate the portals, so they won’t rank you on their own. Keep sold listings live (marked as sold), and link each one to its suburb page and the listing agent’s profile.
Your website and Google profile are advertising. The Australian Consumer Law prohibits misleading claims, and state rules apply. For example, Queensland prohibits price guides for properties sold at auction. General information only; check with your state regulator.
For content ideas, see our guide to .
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
Real estate SEO is the process of improving a real estate agency’s visibility in Google search and Google Maps, so vendors, landlords and investors find the agency when they search for appraisals, agents and property management in their area.
Not for most buyer searches. But local agencies can rank well for vendor, landlord and suburb-insight searches, which are where listings and rent roll growth come from.
SEO is one part of digital marketing. Real estate digital marketing also includes social media, Google Ads, email and portal advertising. SEO keeps bringing in appraisal and landlord enquiries without paying for every click.
Most agencies see early improvements in local search within two to three months, with stronger results for competitive suburbs after six months or more.
No. All ALC SEO packages are month to month with no set-up fees.
Yes. We work with real estate agencies across Queensland and Australia.
