Most mortgage brokers rely on referrals, and when referrals slow down, so does the pipeline. Meanwhile, thousands of people search Google every month for “mortgage broker [suburb]”, “first home buyer broker”, “refinance home loan” and “self-employed home loan”.
ALC’s mortgage broker SEO builds a steady, compliant stream of enquiries from those searches, so your pipeline doesn’t depend on who happened to mention you this month.
âš¡ Free 30-minute analysis included with your call.
Correct categories, services, booking link and a steady flow of genuine client reviews, so you show up when locals search for a mortgage broker.
Dedicated pages for first home buyers, refinancing, investors, self-employed borrowers, construction loans, upgraders, commercial and asset finance, matching how people actually search.
Plain-English guides on borrowing, deposits, grants and refinancing, written to rank and checked against credit advertising requirements before publishing.
A strong About page and broker profile, with your credit representative and licence details, qualifications, memberships (e.g. MFAA or FBAA) and lender panel.
Local pages and citations for the areas you serve, so you rank for “mortgage broker [suburb]” searches.
Calls, forms and booking clicks tracked properly, so every month you can see how many enquiries came from Google.
| Search type | Examples | What wins the enquiry |
|---|---|---|
| Local | “mortgage broker near me”, “mortgage broker Maroochydore” | Google Business Profile, reviews, local pages |
| Borrower type | “first home buyer mortgage broker”, “self-employed home loan”, “low doc loan” | Dedicated borrower pages |
| Goal | “refinance home loan”, “how much can I borrow”, “investment property loan” | Helpful guides with clear next steps |
| Research | “first home owner grant Queensland”, “LMI explained”, “broker vs bank” | Accurate, up-to-date guides |
Mortgage broking is also a “Your Money or Your Life” topic for Google, so expertise and trust matter more than usual. And your website is credit advertising, so it has compliance requirements most generic SEO agencies don’t know about.
| Page | Why |
|---|---|
| First home buyers | High-volume, high-emotion searches; pair with an up-to-date grants and schemes guide |
| Refinancing | Strong intent, especially when rates move |
| Investors | Repeat clients and referrals |
| Self-employed & low doc | Underserved, high-value niche |
| Construction loans | Pairs with builder referral relationships |
| Upgraders & downsizers | Life-stage searches |
| Commercial & asset finance | Separate audience, if you offer it |
| How it works & fees | Explains how brokers are paid; builds trust |
Keep them current. Grants, schemes and lending policies change often. Put a “last updated” date on every guide, and review it whenever rules change.
Your website is credit advertising. Common requirements brokers need to check:
General information only. Confirm current requirements with your aggregator’s compliance team and ASIC guidance (including RG 234).
ALC Consulting’s SEO packages typically run from around $995 to $1,999 per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
SEO for mortgage brokers is the process of getting a broking business to appear in Google search and Google Maps when people look for a mortgage broker, home loan help or borrowing information in their area. It includes your Google Business Profile, borrower-type pages, helpful guides and reviews.
SEO is one part of mortgage broker marketing. Marketing also includes referral partnerships, social media, email to your database and paid ads. SEO builds a pipeline that doesn’t depend on referrals or paying per click.
Commonly, a licensing statement with your credit representative and Australian credit licence numbers, comparison rate information if you advertise rates, and no misleading claims. Confirm current requirements with your aggregator and ASIC guidance.
Most brokers see early movement in local search within two to three months. Competitive searches like “mortgage broker [city]” usually take six months or more.
No. All ALC SEO packages are month to month with no set-up fees.
