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Correct categories, every service listed, accurate hours and a working online booking link, so you show up in Google Maps when someone nearby needs a physio.
Dedicated pages for the conditions and treatments patients search for (back pain, sports injuries, post-surgery rehab, dry needling, clinical Pilates, women’s health), written to be genuinely helpful and reviewed by your physios.
Profile pages for each physio, with qualifications, areas of interest and Ahpra registration, so patients (and Google) can see the expertise behind your clinic.
Content written with section 133 of the National Law in mind: no testimonials, no misleading claims and no unreasonable expectations. Growth shouldn’t create compliance risk.
Location pages and Google profiles for each clinic, with local citations on health directories and booking platforms kept consistent.
Online booking clicks, calls and forms tracked properly, so every month you can see how many appointments came from Google.
| Search type | Examples | What wins the booking |
|---|---|---|
| Location | “physio near me”, “physio Buderim”, “physiotherapist Caloundra” | Strong Google Business Profile and location pages |
| Condition | “physio for back pain”, “shoulder pain physio”, “sciatica treatment” | Helpful condition pages, reviewed by a physio |
| Treatment | “dry needling”, “clinical Pilates”, “hydrotherapy”, “vestibular physio” | Treatment pages explaining what’s involved |
| Patient type | “sports physio”, “women’s health physio”, “kids physio”, “NDIS physio”, “DVA physio” | Dedicated pages for each patient group |
| Practical | “physio open Saturday”, “physio with HICAPS”, “physio cost without referral” | Clear booking, fees and health fund information |
On top of that, physio is a health topic Google holds to a higher standard, and your advertising is regulated by Ahpra. Generic local SEO advice covers neither.
| Page type | Examples |
|---|---|
| Conditions | Lower back pain, neck pain, shoulder injuries, knee pain, sciatica, headaches, ankle sprains |
| Treatments | Dry needling, clinical Pilates, hydrotherapy, exercise rehabilitation, vestibular rehab |
| Patient groups | Sports physio, women’s health, paediatric, NDIS, DVA, workers’ compensation and CTP |
| Practical | Fees and health funds, what to expect at your first appointment, do I need a referral? |
Each condition page should explain:
It should also include a “reviewed by [physio name], [qualifications]” line and a review date. Explain; don’t promise outcomes.
Name, photo, qualifications, Ahpra registration, areas of interest, the conditions they commonly treat and the locations they work at. This is one of the strongest trust signals for a health website.
Under section 133 of the National Law, advertising a regulated health service must not:
In practice for SEO:
General information only. Check Ahpra’s advertising guidelines and testimonial tool, or get advice for your clinic.
Health directories and booking platforms (e.g. HealthEngine and HotDoc, if you use them), Australian Physiotherapy Association “Find a Physio”, health fund provider directories and local directories, all with consistent clinic details.
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
SEO for physiotherapists is the process of getting a physio clinic to appear in Google Maps and Google search when people look for a physio, a treatment or help with a specific condition in their area. It covers your Google Business Profile, condition and treatment pages, practitioner profiles, and local listings.
Physio clinics can’t use testimonials about clinical aspects of care in their advertising. Unsolicited reviews on third-party sites like Google are treated differently, but you shouldn’t republish, share or reply to them in ways that amplify clinical claims. Check Ahpra’s advertising guidance for current rules.
SEO is one part of physiotherapy marketing. Marketing also includes social media, Google Ads, email to existing patients and referral relationships with GPs and specialists. SEO is the long-term channel that keeps bringing in new patients without paying for every click.
Most clinics see early improvements in Google Maps within two to three months, especially in less competitive suburbs. Condition and treatment pages usually take three to six months to rank well.
Yes. Each clinic gets its own Google Business Profile and location page, while condition and treatment pages are built once and shared.
No. All ALC SEO packages are month to month with no set-up fees.
