Book a free session

SEO for Accountants

Be the accountant they trust with the books.

Nobody picks an accountant on impulse. People switch after a bad experience, search for a service they do not have (SMSF, business advisory, tax planning), or research ahead of an event like starting a company or EOFY. Most accounting websites have one generic “Services” page and publish nothing ahead of tax time.

Book a free strategy session   See pricing

Packages from $995/mo excl. GST. Month to month. No lock-in.

Accountants SEO at a glance

Who it’s forAccounting and bookkeeping practices
Biggest challengeConsidered decisions and seasonal tax-time demand
What we focus onTax, business advisory, SMSF and bookkeeping
What we report onEnquiries, calls and bookings, not just rankings
Brands I work with
Bundilla Pest Control
South Pacific Bridal
Primary Place Buyers Agency
Link Signs
Roberts Litigation
The Flower Crew
Malin Friends Kindergarten
Sunshine Coast Solar Panel Cleaning
Mid Valley Septics
East Coast Embroidery
What’s included

What is included in SEO for Accountants

01

Google Business Profile for accounting firms

Correct categories, services and review process
02

A page for each service you want more of

Tax, bookkeeping, SMSF, business advisory, payroll, company and trust setup
03

Tax calendar content plan

EOFY, tax time and BAS content published weeks ahead, not in the rush
04

Accountant profile pages

Credentials, registration and areas of focus
05

TPB-aware copy and testimonials

Expertise and process, not outcome promises
06

Enquiry tracking and reporting

New client enquiries by source and service
Results

What SEO for Accountants results look like

2x

Organic leads in 6 months

Wedding planner · Cairns
2x

Organic keyword rankings in 3 months

Lawyer · Brisbane
#3

Primary focus keyword in 2 months

Florist · Sydney
Why it’s different

The searches accountants should be found for

Switching accountants

“change accountant”, “accountant for small business”, “accountant that replies”

Clear service, pricing guidance and responsiveness
Tax time

“tax return accountant”, “sole trader tax return”, “EOFY tax tips”

Seasonal pages updated each year and published early
Specialist services

“SMSF accountant”, “business structure advice”, “trust accountant”

Detailed pages that show real expertise
Cost research

“how much does an accountant cost”, “bookkeeper vs accountant”

Honest fee guidance and plain-English comparisons
Rules you work under

Market within TPB obligations

Registered tax agents are bound by the Tax Practitioners Board Code of Professional Conduct. This is general information, not compliance advice, so check the TPB and your professional body.

  • Do not promise outcomes such as maximum refunds or specific savings
  • Be accurate about your registration and credentials
  • Prefer service-based testimonials over ones implying financial results
  • Financial product advice, including around SMSF investments, may need an AFS licence. Check your position
  • Show a reviewed-on date on tax content, since rules change
The playbook

SEO for Accountants playbook: how we do it

1

Set up your Google Business Profile properly

  • Primary category: Accountant
  • Secondary categories (only those you offer): Tax preparation service, Bookkeeping service, Business management consultant, Financial consultant
  • Services: each listed separately with a short description
  • Hours and appointments: real hours, plus remote service if offered
  • Posts: EOFY and BAS reminders every week or two
  • Reviews: ask after the work is done and reply to every review without sharing client details
2

Build a page for each service

  • Tax returns for individuals and sole traders
  • Small business accounting and bookkeeping
  • Business advisory
  • SMSF accounting and administration
  • Company and trust setup
  • Payroll and BAS
  • Industry pages for the sectors you serve
3

Publish to the tax calendar

  • Before 30 June: EOFY checklists, published from April
  • July: payroll finalisation and tax return start guides
  • July to October: deduction guides and what to bring
  • Quarterly: BAS due-date reminders and common mistakes
  • Confirm the current dates on ato.gov.au and update the same pages each year
4

Show the people behind the firm

  • A profile page for each accountant with credentials and registration
  • Named authors and a reviewed-on date on advice content
  • Real photos of your team and office
  • Plain-English fee guidance
Reviews

Client results from ALC Consulting

★★★★★

“I think you are a great presenter, and there is a need in the market, especially in the agency world, for agency owners to invest in facilitated team training rather than self-driven online training offered by platforms. This is great for team culture and better for professional development.”

Darren · Chilli Marketing
★★★★★

“We engaged Annabelle to provide SEO and digital marketing support from the commencement of our practice and have been very pleased with their work. They are reliable, deliver on their commitments, and communicate clearly and professionally. They have demonstrated a strong understanding of our business and have gone above and beyond in their support.”

Brodie Roberts · Roberts Litigation, Brisbane
★★★★★

“Annabelle has been wonderful to work with on our SEO and blog content. She has taken the time to really understand our business, our target market and the style and tone we want to present through our website and online presence. The blogs and SEO work she produces feel tailored to our business rather than generic content.”

Peter · South Pacific Bridal
Your first 90 days

SEO for Accountants roadmap: what we do and when

MONTH 1

Foundations

Tracking, Google Business Profile and technical fixes.
MONTH 2

Your highest-value service

One excellent page for the work you want most, with proof, process and FAQs.
MONTH 3

Trust and authority

Reviews, listings, a first authored article and outreach.
Everything ALC does

One strategist for accountants SEO, Google Business Profile and AI search

Accountants SEO sits on top of the same services every ALC client can draw on, so nothing needs a second agency.

Common problems we fix

Common SEO problems on accountants websites

  • One generic “accounting services” page
  • No content ahead of the EOFY and tax-time search peak
  • Copy that implies guaranteed refunds or savings
  • A neglected Google Business Profile
  • No accountant profiles, credentials or registration shown
  • Testimonials that imply a financial result
  • Competing with directories instead of building specialist pages
  • Reporting on rankings instead of client enquiries
Pricing

SEO for Accountants cost: packages from $995/month

ALC packages start at $995 per month, are month to month and have no set-up fees. Most businesses suit Rise; larger or multi-location businesses suit Thrive.

Bloom

$995/mo
  • Focused starting package
  • Google Business Profile
  • Monthly reporting

Rise (suits most)

$1,499/mo
  • Regular content
  • Authority building
  • Monthly reporting

Thrive

$1,999/mo
  • Higher content volume
  • Multi-location support
  • AI search visibility

Prices excl. GST. See the full breakdown.

FAQs

SEO for Accountants FAQs: questions accountants ask

What is SEO for accountants?SEO for accountants is the process of getting an accounting firm to appear in Google when people search for an accountant or a specific service such as tax returns, bookkeeping or SMSF administration. It covers service pages, Google Business Profile, reviews and content timed to the tax calendar.
Is SEO or paid advertising better for an accounting firm?SEO suits the considered-purchase nature of accounting and builds over time. Paid search can capture short seasonal peaks like tax time. It works best as a complement to SEO, not a replacement.
Can accountants use client testimonials?Yes, with care. Testimonials about service quality, communication and responsiveness are generally safer than ones implying a specific financial outcome. Check your Tax Practitioners Board obligations.
What content should accountants publish for tax time?Deduction guides, “what to bring to your accountant” checklists, EOFY checklists and BAS due-date reminders. Publish them four to eight weeks before the peak and update the same pages each year.
How important is local SEO for an accountant?Very important for firms serving individuals and small businesses, where location-based searches make up a meaningful share of enquiries. Firms that work remotely can also target national searches for a specialty.
How long does SEO take for an accounting firm?Local improvements can show in two to three months. Competitive specialist searches usually take three to six months or more of consistent work.
How much does SEO cost for an accounting firm?Most small firms invest roughly $1,000 to $1,500 a month. ALC packages start at $995 per month excl. GST with no set-up fees and no lock-in contracts.

Ready for more accountants enquiries from Google?

You will deal directly with me, not an account manager. I will build an SEO plan around the work you want more of.

Book a free 30-minute strategy session