SEO packages from $995 excl GST per month 🔥

Digital PR Services

Most “digital PR” is mass outreach with your client’s name swapped in, the same generic pitch sent to hundreds of journalists, earning a handful of low-value links if you’re lucky. Digital PR services from ALC start with an actual story worth covering, then find the right outlets for it, not the other way around.

⚡ Free 30-minute analysis included with your call.

OUR SERVICES

What's Included in Digital PR Services From ALC

Story & angle Development

Before any outreach happens, we find the actual angle worth pitching — original data, a genuine expert take, a timely news hook — since a generic press release earns generic (or no) coverage, regardless of how many journalists it’s sent to.

Targeted Journalist & Publication Outreach

Pitches built for specific journalists and publications genuinely relevant to your industry and story, not a mass-blast list — quality of placement over volume of emails sent.

High Authority Link Acquisition

Digital PR’s real value is the backlinks and brand mentions genuine media coverage earns — links from publications with real editorial standards carry far more weight than the low-quality directory or guest-post links some “link building” services still sell.

Reactive PR & Newsjacking

Monitoring for timely opportunities to comment on breaking industry news or trends, positioning your business as a genuine source journalists come back to, not a one-off pitch.

Coverage tracking & reporting

Clear reporting on what coverage was earned, which publications, and what backlink and brand-visibility value it delivered — not vanity metrics like “pitches sent.”

Integration with your broader SEO strategy

Digital PR works best as part of a coordinated SEO strategy, not a standalone activity — the authority it builds directly supports rankings across your other content and service pages.

CLIENT SUCCESS STORIES

Measurable Growth & Strategic Impact

I think you are a great presenter, and there is a need in the market, especially in the agency world, for agency owners to invest in facilitated team training rather than self-driven online training offered by platforms. This is great for team culture and better for professional development.

Darren

Chilli Marketing

We engaged Annabelle and Grace to provide SEO and digital marketing support from the commencement of our practice and have been very pleased with their work. They are reliable, deliver on their commitments, and communicate clearly and professionally. They have demonstrated a strong understanding of our business and have gone above and beyond in their support. We have enjoyed working with them and would not hesitate to recommend their services.

Brodie Roberts

Roberts Litigation

Annabelle has been wonderful to work with on our SEO and blog content. She has taken the time to really understand our business, our target market and the style and tone we want to present through our website and online presence. The blogs are SEO work she produces feel tailored to our business rather than generic content, which is something we really appreciate. She is always professional, creative and easy to communicate with, and the whole process has been smooth and enjoyable from the start.

Peter

South Pacific Bridal

The ALC Methodology

Why Digital PR Is a Genuinely Different Discipline to Link Building

Traditional link building often works backwards — start with a target keyword, then find or create somewhere to put a link. Digital PR works forwards: start with a genuinely newsworthy story or angle, then let the coverage (and the links that come with it) follow naturally. The former produces links that increasingly carry less weight as search engines get better at spotting manufactured link patterns. The latter produces the kind of editorial, contextual links that are hardest to replicate and most resistant to devaluation — but it requires an actual story, not just a request.

SEO Pricing & Plans

SEO Packages & Pricing

ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.

Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.

Full-Scope SEO Strategy

Starting from $995 excl. GST / month

Scales up based on how hungry you are for growth.

Common Digital PR Problems We Fix

Generic press releases sent to mass journalist lists, earning little to no genuine coverage
Digital PR treated as a one-off campaign rather than an ongoing part of the broader SEO strategy
Low-quality “PR” links from directories or pay-for-placement sites that carry minimal real authority
No clear reporting connecting PR activity to actual backlink or ranking outcomes
Missed reactive PR opportunities around timely industry news or trends

QUEENSLAND WIDE REACH

Ready to grow your business through search that actually compounds?

Providing premium strategic advisory and business consulting services across the Sunshine State with a welcoming local approach.

Our Sunshine Coast Headquarters

From our central hub in Maroochydore, we actively partner with local businesses, startups, and mid-tier enterprises across the Sunshine Coast, Brisbane, and regional Queensland. We make collaboration seamless, offering both face-to-face engagements and high-end digital consulting sessions.

Frequently Asked Questions

How is digital PR different from traditional link building?

Digital PR starts with a genuinely newsworthy story or angle and earns coverage (and links) through real journalist relationships and editorial placement. Traditional link building often works backwards from a target keyword to find somewhere to place a link — digital PR links tend to be higher-authority and more resistant to devaluation as a result.

Do I need an existing story or news hook to do digital PR?

Not necessarily an existing one — part of the service is developing a genuine angle worth pitching (original data, a timely take on industry news, a genuine expert perspective) rather t

How long does digital PR take to show results?

Coverage and links can happen faster than traditional content-based link building once a genuinely strong story is developed, but building a consistent pipeline of coverage is a medium-term strategy, not a one-off campaign.

Is digital PR worth it for a small business, not just a big brand?

Yes, provided there’s a genuine angle to work with — a small business with real expertise, an interesting data point, or a strong local story can earn meaningful coverage; it’s the quality of the story that matters more than company size.

Can digital PR be combined with our existing SEO or content strategy?

Yes — it works best integrated with a broader SEO strategy, since the authority digital PR builds supports rankings across your other content and service pages rather than existing in isolation.

Latest Insights & Strategy Guides

Actionable methodologies, data-driven insights, and growth blueprints from ALC Consulting’s seasoned marketing strategists.