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A 90-DAY COURSE WORKBOOK - PDF DOWNLOAD

Be the answer when locals search.

The ultimate step-by-step roadmap built specifically for trades businesses. Learn how to optimise your local presence, dominate Google Maps, and ensure you're the first choice when customers near you are ready to book.

Get the guide – FREE
Be The Answer book burgundy

90 Days

three phases

24 Tasks

tick-box format

SEO · AEO · GEO

3 search horizons

7+ Years

of expert SEO experience

THE NEW WAY CUSTOMERS FIND YOU

Your next customer isn't just Googling any more.

Instead of browsing traditional blue links, your ideal clients are asking direct questions to their phones, searching maps on the go, and using conversational AI tools like ChatGPT to get instant, tailored recommendations.

"Who is the best electrician near me?"
"Ask ChatGPT website provider on the Sunshine Coast?"
"How much does a bathroom upgrade cost?"

This guide shows you, step by step, how to be the business that comes up.

THE PLAN

Three phases. Ninety days. One tick at a time.

Accelerate your local presence with a systematic, milestone-driven approach. Here is exactly what we will accomplish together over the next three months to scale your rankings and dominate your search landscape.

01

Foundation

  • Set up your Google Business Profile
  • Claim your primary & secondary categories
  • Set up your high-converting website
  • Configure Google Analytics tracking
  • Set up Google Search Console verification

02

Build

  • Optimise your Google Business Profile
  • Set up your standard content calendar
  • Schedule out weekly broadcast emails
  • Deploy an automated review system
  • Lock in your structured 90-day content plan

03

Authority + AI

  • Build backlink and citation authority
  • Accelerate customer Google review acquisition
  • Leverage tailored AI workflows to create content
  • Run and analyze your 90-day search report
  • Architect and plan your next 90-day cycle
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WHAT'S INSIDE

The only workbook you actually finish.

  • 30-tick task lists - tick as you go, see your progress build
  • Plain-English explanations - no jargon, no agency speak, just what to do and why
  • Numbered how-to steps - every task broken into numbered micro-steps, with time estimates
  • Visual guides for every task - screenshots and diagrams so you always know what you're looking at
  • Glossary + task list - terms defined in plain English, every step in one place

THREE WAYS TO BE FOUND

SEO, AEO and GEO. Explained simply.

SEO

Search engine optimisation

Traditional search optimization focuses on ranking high in organic Google results. For local service businesses, this means optimising your website and Google Business Profile so you appear first when prospects search for local help.

AEO

Answer engine optimisation

Answer engine optimization ensures your business is the direct answer provided by voice assistants and smart hubs. When prospects ask Siri, Alexa, or Google Assistant questions, AEO structures your content to be the single source of truth.

GEO

Generative engine optimisation

Generative engine optimization positions your brand inside LLMs and AI platforms. When locals ask ChatGPT, Gemini, or Claude for trusted service recommendations, GEO strategy ensures your business is cited and recommended.

Are We The Right Fit?

We believe in total transparency. Here is exactly who we serve best and who we aren't built for.

This is for you if…

Designed specifically for hands-on business growth.

  • You run a local or home-service business
  • You rely on word of mouth and want more online enquiries
  • You manage a small business website or marketing
  • You want to do it yourself

This isn't for you if…

We want to make sure we set the right expectations upfront.

  • You want someone else to do it for you
  • You're looking for a coaching program with guaranteed results
  • You want a quick fix - this is a 90-day commitment
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YOUR GUIDE

Hi, I'm Annabelle.

I'm an Australian SEO specialist with 7+ years of experience driving measurable results for local service businesses. I built this guide because most SEO advice is written for agencies - not for the tradie or small business owner who wants to do it themselves. I'll show you exactly what works, what doesn't, and what to do instead.

GET ACCESS TODAY

Be The Answer: the 90-day workbook

FREE

Limited time
  • 90-page PDF, free download
  • Three phases with how-to tasks
  • Visual guides, glossary and more
  • Great value - download today
DOWNLOAD THE GUIDE

QUESTIONS

Frequently asked

Do I need any SEO experience?

No SEO experience is required! This workbook is structured to take you from absolute beginner to confident strategist. We explain every concept in plain English with clear, step-by-step instructions.

You can move entirely at your own pace. Most business owners spend about 2 to 3 hours per week working through the strategic modules and implementing recommended actions to witness steady, compounded search traffic growth.

Absolutely not. Every strategy and audit process outlined in the workbook can be executed using 100% free platforms, including Google Search Console and highly effective free keyword research tools.

While no one can ethically guarantee search position number one due to Google's constantly evolving search algorithms, this workbook leverages the exact, proven framework that has consistently driven page-one rankings and qualified organic leads for our top-tier clients.

The workbook is delivered in a highly polished, digital PDF format. You can easily complete the exercises digitally on any tablet, computer, or phone or print it out if you prefer putting pen to paper.

Yes! We designed this resource with scalability in mind. Digital marketing agencies, freelancers, and independent consultants frequently use our structured templates to audit new clients and craft high-performance SEO strategies.

Rather have it done for you?

ALC Consulting can handle the SEO, website and strategy for your trades business - so you can focus on the work.

Talk to ALC Consulting