What Is a Dofollow Link?
A dofollow link is a standard hyperlink with no attribute blocking it from passing ranking credit — it’s simply the web’s default link behavior, requiring no special markup.
The Web’s Default Link Type
Unless a link is explicitly marked nofollow, sponsored, or ugc, it’s dofollow by default. This means most organic, editorially placed links across the web pass ranking value unless the site owner has deliberately chosen not to endorse them for SEO purposes.
How It Differs from Nofollow
A nofollow link carries an attribute explicitly telling search engines not to pass ranking credit through it, typically used for user-generated content, paid placements, or links a site doesn’t want to vouch for. Dofollow links are generally the more valuable type for link building, since they’re the ones search engines primarily use as trust and relevance signals.
