What Is Structured Data?
Structured data is a standardized code format (commonly Schema.org markup, written in JSON-LD) added to a page’s HTML to describe its content in a way search engines can read and understand precisely.
How It Powers Rich Results
Rather than inferring what a page is about purely from unstructured text, structured data explicitly labels elements — this is a product, this is its price, this is a review rating, this is a recipe’s cook time. That explicit labeling is what enables rich results like star ratings, FAQ dropdowns, recipe cards, and product details to appear directly in search listings.
