Share of Model
What Is Share of Model? Share of model measures how often your brand is mentioned or cited by AI models — across tools like ChatGPT, Perplexity, and Google AI Overviews — relative to how often competitors are mentioned for the same category of questions. How It Differs from Share of Voice Share of voice measures […]
Search Engine Poisoning
What Is Search Engine Poisoning? Search engine poisoning is a malicious tactic that manipulates search rankings to place harmful links — malware, phishing pages, or scam sites — in front of unsuspecting searchers, often by exploiting trending or high-demand search topics. How It Works Attackers typically compromise legitimate, otherwise trustworthy sites to host malicious content, […]
SERP Features
What Are SERP Features? SERP features are the non-standard result formats that appear alongside or instead of traditional organic listings — featured snippets, People Also Ask boxes, image packs, local packs, and more. The Main Types Common SERP features include featured snippets (a direct answer pulled from a page and displayed at the top), People […]
Structured Data
What Is Structured Data? Structured data is a standardized code format (commonly Schema.org markup, written in JSON-LD) added to a page’s HTML to describe its content in a way search engines can read and understand precisely. How It Powers Rich Results Rather than inferring what a page is about purely from unstructured text, structured data […]
Search Volume
What Is Search Volume? Search volume is the average number of times a specific keyword is searched over a given period, usually reported as a monthly average. How It’s Measured Tools like Ahrefs and Google Keyword Planner estimate search volume using aggregated, anonymized search data (Google’s own data, in Google’s case) combined with statistical modeling […]
SEO
What Is SEO? SEO (search engine optimisation) is the practice of improving a website so it ranks higher in unpaid, organic search results — making it easier for the right people to find it through search engines like Google. The Core Pillars of SEO How It Works Search engines rank pages based on relevance to […]
Sitewide Link
What Is a Sitewide Link? A sitewide link is a backlink that appears on every single page of a website, typically placed in the footer, sidebar, or main navigation, rather than being embedded contextually within one piece of content. Why They Can Hurt Your SEO A single sitewide link technically generates thousands of individual backlinks […]
Search Intent
What Is Search Intent? Search intent is the underlying reason behind a search query — what the person actually wants to find, learn, or do, as opposed to the literal words they typed. The Four Main Types of Search Intent How to Match Content to Intent The clearest signal of intent is what’s already ranking […]