What Is an SEO Audit?
An SEO audit is a thorough review of a website’s technical health, on-page content, and backlink profile, aimed at identifying issues holding back performance and opportunities to improve it.
What It Should Cover
A comprehensive audit typically checks crawlability and indexing status, site speed and Core Web Vitals, mobile-friendliness, on-page elements (titles, headings, content quality) across key pages, internal linking structure, and the health and quality of the site’s backlink profile — plus a competitive comparison against sites already outranking you.
How Often to Run One
Larger or actively growing sites often benefit from a full audit annually, with lighter technical checks on a more frequent (monthly or quarterly) basis to catch issues early — a site migration, major content update, or unexpected traffic drop are also natural triggers for running one outside the usual schedule.
