What Is a Sitemap?

A sitemap is a file listing the pages on a website, intended to help search engines discover and crawl content more efficiently — particularly on larger sites or ones with complex navigation.

Types of Sitemaps

XML sitemaps are the standard format submitted to search engines, machine-readable and typically auto-generated by a CMS or SEO plugin. HTML sitemaps serve a similar purpose but are designed for human visitors to browse. Larger sites often use a sitemap index file linking to multiple smaller sitemaps split by content type or section.

Why Your Site Needs One

A sitemap doesn’t guarantee indexing, but it does help search engines find pages faster, especially new or poorly internally linked ones, and it can include useful metadata like last-modified dates. Submitting a sitemap through Google Search Console is standard practice for any site beyond a handful of pages.

Table of Contents

Annabelle Cochrane

Managing Director / SEO Strategist

Annabelle is a qualified marketing specialist with over 6 years of hands-on experience providing service-based businesses with real, tangible, out-come based SEO campaigns. 

more insights

seo for law firms

Law Firm SEO: The Complete Guide for Australian Lawyers (2026)

This guide is general marketing information, not legal advice. Check your obligations with your Law Society or regulator. Legal searches are some of the most valuable searches in Google. A single new matter can be worth thousands, sometimes tens of thousands, of dollars, which is exactly why the competition is

Read more >
How to Measure SEO Success: The ALC Outcome Ladder

How to Measure SEO Success: The ALC Outcome Ladder

Most SEO reports answer the wrong question. They tell you how busy someone was, or how many keywords moved, and leave you guessing whether any of it brought in work. After four years in agency and now running ALC, I measure SEO with a simple model I call the ALC

Read more >

Why I’ll Never Track Time on Client Work

I don’t track my time on client work. Not as a KPI, not as a log, not as a number on a report. I never will. That sounds like an odd thing to say about running an SEO business, so let me explain where it comes from. How I Got

Read more >