What Are Sitelinks?
Sitelinks are the extra links Google sometimes displays beneath a search result, pointing to specific important pages within that site — typically shown for well-known, well-structured, and highly authoritative websites.
How Google Generates Them
Sitelinks are generated automatically based on Google’s assessment of a site’s structure, internal linking patterns, and which pages users most commonly navigate to. There’s no manual submission process; Google decides both whether to show sitelinks and which pages to include.
Can You Control Them?
Not directly, but you can influence the likelihood and quality of sitelinks by maintaining clear, logical site architecture, strong internal linking to your most important pages, and descriptive page titles. Google previously offered a tool to demote unwanted sitelinks, though direct manual control has always been limited — sitelinks are ultimately Google’s algorithmic judgment of what matters most on your site.
