Inbound Links
What Are Inbound Links? Inbound links, more commonly called backlinks, are links from other websites that point to pages on your own site. Why They Remain One of the Strongest Ranking Signals Inbound links function as a form of endorsement — every site linking to yours is effectively signaling that your content is worth referencing. […]
Internal Link
What Is an Internal Link? An internal link is a hyperlink that connects one page on your website to another page on that same website, as opposed to an external link, which points to a different domain. Benefits of Internal Linking Internal links help search engines discover new and existing pages, distribute link equity across […]
Indexability
What Is Indexability? Indexability refers to whether a search engine is able to add a given page to its index — the massive database it draws search results from. A page can be perfectly crawlable and still fail to be indexed if something is actively blocking it. What Blocks a Page from Being Indexed Common […]