What Are SERP Features?
SERP features are the non-standard result formats that appear alongside or instead of traditional organic listings — featured snippets, People Also Ask boxes, image packs, local packs, and more.
The Main Types
Common SERP features include featured snippets (a direct answer pulled from a page and displayed at the top), People Also Ask (expandable related questions), local packs (map-based local business results), image and video carousels, knowledge panels, and shopping results.
How to Rank for Them
Each feature has its own optimization approach: featured snippets favor pages that answer a question clearly and concisely near the top of the content; local packs depend heavily on Google Business Profile optimization and local citations; People Also Ask boxes reward content structured around clear question-and-answer formatting. Studying which SERP features already appear for your target keyword is the fastest way to know which one is realistically worth targeting.
