What Is Voice Search?
Voice search lets users find information by speaking a query aloud instead of typing it, using assistants like Google Assistant, Siri, or Alexa to interpret and answer the request.
How It Works
Voice queries are typically longer and more conversational than typed searches (“what’s the best pizza place near me that’s open now” rather than “pizza near me open”), which places extra weight on natural language understanding and matching content to how people actually speak, not just how they type.
How to Optimise for It
Writing in a natural, conversational tone, directly answering common questions in a clear and concise way, and targeting long-tail, question-based keywords all support voice search visibility. Since voice assistants often read out a single answer (frequently pulled from a featured snippet), optimizing for featured snippets is one of the more effective ways to capture voice search visibility.
