What Is Local Business Schema?
Local business schema is structured data markup that describes key details about a business — name, address, phone number, hours, and more — in a format search engines can read and understand directly.
What to Include
A complete local business schema typically covers the business name, address, phone number, opening hours, price range, accepted payment types, geographic coordinates, and links to social profiles. More specific schema types exist for particular business categories (restaurants, medical practices, professional services) that support additional relevant fields.
How It Helps Local SEO
Accurate, complete local business schema reinforces the same NAP and business details search engines are already cross-referencing from your Google Business Profile and citations, strengthening confidence in your business information and supporting eligibility for enhanced local search features. It’s a relatively quick technical addition with meaningful upside for any business relying on local search visibility.
