LLMs.txt
What Is LLMs.txt? llms.txt is a proposed standard — a plain text file placed in a site’s root directory — that gives AI models a concise, Markdown-formatted map of a site’s most important pages and resources, written specifically to be easy for an LLM to parse. How It Differs from Robots.txt Robots.txt controls crawler access […]
Large Language Model (LLM)
What Is a Large Language Model? A large language model (LLM) is an AI system trained on enormous volumes of text to understand and generate human-like language. ChatGPT, Google’s Gemini, Anthropic’s Claude, and Perplexity are all built on LLMs. How LLMs Generate Answers LLMs generate responses by predicting the most statistically likely next words based […]
Link Juice
What Is Link Juice? Link juice is the informal term for link equity — the ranking value passed from one page to another through a hyperlink. How It Flows Between Pages When a page links out, it passes on some portion of its own authority to the linked page. The amount passed depends on the […]
Link Spam
What Is Link Spam? Link spam refers to backlinks created purely to manipulate search rankings rather than to genuinely reference or endorse content — comment spam, low-quality directory submissions, automated link networks, and similar tactics. Common Examples Typical link spam includes mass blog comment or forum signature links, links purchased in bulk from low-quality sites, […]
Link Equity
What Is Link Equity? Link equity — also called link juice — is the ranking value passed from one page to another through a hyperlink. It’s the mechanism by which authority flows across the web and between pages on the same site. How Link Equity Is Passed Between Pages When Page A links to Page […]
Link Farm
What Is a Link Farm? A link farm is a network of websites created with no purpose other than linking to each other (or to a target site) to artificially inflate backlink counts and manipulate search rankings. Why Google Penalizes Link Farms Link farms represent the exact scenario Google’s ranking algorithms were designed to filter […]
Local Citation
What Is a Local Citation? A local citation is any online mention of your business’s name, address, and phone number (NAP), whether or not it links back to your website — think directory listings, review sites, and local business databases. Structured vs Unstructured Citations Structured citations appear in a consistent, formatted layout — think Yelp, […]
Link Reclamation
What Is Link Reclamation? Link reclamation is the process of finding backlinks that are broken, lost, or pointing to the wrong place, and fixing them so the link equity they carry isn’t wasted. How the Recovery Process Works Links get lost for a few common reasons: a page you were linked to got moved or […]