What Is the Local Pack?
The local pack (also called the Map Pack) is the block of typically three local business results, shown alongside a map, that appears near the top of search results for location-based queries.
What It Shows
Local pack listings pull directly from Google Business Profiles, displaying the business name, star rating, category, address or distance, hours, and often a link to call or get directions — all without requiring a click through to a website.
How to Improve Your Chances of Ranking in It
Local pack rankings are driven primarily by relevance, distance, and prominence. A fully completed, accurate, and actively managed Google Business Profile is the foundation, supported by consistent NAP citations, a strong volume of genuine positive reviews, and standard local SEO signals like locally relevant content and backlinks.
