What Is the Local Pack?
The local pack (also called the Map Pack) is the block of typically three local business results, shown alongside a map, that appears near the top of search results for location-based queries.
What It Shows
Local pack listings pull directly from Google Business Profiles, displaying the business name, star rating, category, address or distance, hours, and often a link to call or get directions — all without requiring a click through to a website.
How to Improve Your Chances of Ranking in It
Local pack rankings are driven primarily by relevance, distance, and prominence. A fully completed, accurate, and actively managed Google Business Profile is the foundation, supported by consistent NAP citations, a strong volume of genuine positive reviews, and standard local SEO signals like locally relevant content and backlinks.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
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