Unnatural Links
What Are Unnatural Links? Unnatural links are backlinks created specifically to manipulate search rankings rather than earned through genuine editorial merit — paid links, link exchanges done purely for SEO, links from link farms or PBNs, and similar manufactured link patterns. How to Recognise Them Unnatural link profiles often show telltale patterns: over-optimized anchor text […]
URL Slug
What Is a URL Slug? A URL slug is the part of a web address that comes after the domain and identifies a specific page — in example.com/glossary/url-slug/, the slug is url-slug. Best Practices for SEO Keep slugs short, descriptive, and readable — ideally including the page’s primary keyword. Use hyphens to separate words rather […]
User Intent
What Is User Intent? User intent (also called search intent) is the underlying goal a person has when they run a search — what they actually want to find, learn, or accomplish, beyond the literal words of the query. How to Identify It The clearest signal is what’s already ranking for a given keyword: if […]
Universal Search
What Is Universal Search? Universal search is Google’s practice of blending different content types — images, videos, news, maps, shopping results — into a single search results page, rather than showing only standard web links. How It Blends Results Instead of separating results by content type into different tabs, universal search surfaces the most relevant […]