What Is Prompt Engineering?
Prompt engineering is the practice of carefully crafting the input (the “prompt”) given to an AI model to produce a more accurate, useful, or specific response.
Why It Matters for AI Search
As more people search by having a conversation with an AI tool rather than typing a short keyword phrase, understanding common prompt patterns — the kinds of questions and follow-ups people actually ask — has become genuinely useful for content strategy, similar to how understanding search intent shapes traditional keyword targeting.
Prompt Engineering vs GEO
Prompt engineering is about crafting the input to an AI model as a user. GEO is about optimising your content so it performs well regardless of how a user phrases their prompt. The two are related but distinct: prompt engineering skills help you understand and test how AI tools respond to different phrasings, which in turn can inform a smarter GEO content strategy.
