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SEO budget calculator

Most agencies make you book a call to find out what SEO costs. This free SEO cost calculator asks four questions and shows where I'd start, with the price.

By Annabelle Cochrane, Managing Director & SEO Specialist at ALC Consulting. Last reviewed November 2026.

What kind of business are you?
How many locations do you want to show up in?
How competitive is your market?
How much useful content is on your site?
I'd start with
SEO Rise
$1,499 /month excl GST

$17,988 over 12 months. No set-up fees, no contracts.

    How much should you spend on SEO?

    Start with your competition

    If the businesses above you have years of content and links, you'll need more work each month to catch them.

    Then count your locations

    Each suburb or city you want to show up in usually needs its own page and its own effort.

    Be wary of cheap SEO

    Ask exactly what gets done each month and who does it. If nobody can tell you, that's your answer.

    This is a starting point, not a quote. I'll confirm whether it's the right fit, and whether SEO suits you right now, in a free strategy session.

    How much does SEO cost in Australia?

    Prices vary a lot between providers, so here's mine. My packages run from $995 to $1,999 a month excl GST, with no set-up fees and no contracts. For most Australian small businesses, a realistic SEO budget is around $1,000 to $1,500 a month excl GST.

    Per monthBloomRiseThrive
    Price excl GST$995$1,499$1,999
    Keyword clusters51015
    Pages123
    Blog posts123
    Google Business Profile posts123

    See the full SEO package breakdown for everything that's included.

    What affects your SEO budget?

    • Competition: how much work the businesses above you have already done.
    • Locations: how many suburbs or cities you want to show up in.
    • Content: how many useful pages your site already has.
    • Your site's condition: whether there are technical problems to fix first.

    How much does local SEO cost?

    A business with one location in a less competitive market usually needs the least work each month, so I'd normally look at Bloom at $995 a month excl GST. More locations or tougher competition usually means more pages and more content. Read more about local SEO.

    Frequently asked questions

    How much does SEO cost per month?

    My SEO packages cost $995, $1,499 or $1,999 a month excl GST, depending on how much work you need each month.

    How much should a small business spend on SEO?

    For most Australian small businesses, a realistic SEO budget is around $1,000 to $1,500 a month excl GST. Your competition, locations and existing content can move that up or down.

    Are there set-up fees or contracts?

    Not with me. My packages have no set-up fees and no contracts, and they run month to month.

    Is this calculator a quote?

    No. It shows where I'd normally start. I'll confirm the right fit, and whether SEO suits you right now, in a free strategy session.

    Is cheap SEO worth it?

    It depends what you get. Ask exactly what gets done each month and who does it. If nobody can tell you, that's your answer.