Use this free click-through rate calculator to work out your CTR in seconds, then see what moving up Google could be worth to your business.
By Annabelle Cochrane, Managing Director & SEO Specialist at ALC Consulting. Last reviewed November 2026.
CTR = clicks ÷ impressions × 100. You'll find both numbers in Google Search Console.
Pick a target higher than where you rank now.
Lower position numbers are better, so position 3 sits above position 8.
Average organic click-through rates from Backlinko's analysis of 4 million Google search results. Positions 11 to 20 use my own 1% estimate.
CTR stands for click-through rate. It's the percentage of people who saw your listing or ad and clicked it. If your page shows up 1,000 times in Google and gets 40 clicks, your CTR is 4%.
So 120 clicks ÷ 3,000 impressions = 0.04. Multiply by 100 and your CTR is 4%.
For organic search, go to Performance in Google Search Console. For paid search, add the CTR column in your Google Ads account.
It depends on your position, the search and the channel. In the study above, the top organic result averaged 27.6% and position 10 averaged 2.4%, so a CTR that looks low at position 8 could be perfectly normal.
Compare like with like. Organic search, Google Ads and email all behave differently, and branded searches usually get more clicks than general ones.
It multiplies your monthly searches by the click rate for each position, then by your enquiry rate and enquiry value. Ads, maps and AI Overviews can all take clicks, so treat it as an estimate.
CTR stands for click-through rate. It shows the percentage of people who saw your listing and clicked it.
Divide your clicks by your impressions, then multiply by 100. For example, 120 clicks from 3,000 impressions is a CTR of 4%.
CTR measures how many people click through to your site. Conversion rate measures how many of those visitors then do something useful, like enquiring.
Your title and description may not match what people are searching for. Ads, maps and AI Overviews can also push your result down the page and take clicks.
No. Nobody controls Google. I can tell you what's realistic for your market before you spend anything.
