Ecommerce sites have SEO problems general SEO advice doesn’t cover, thousands of near-identical product pages, faceted navigation generating endless duplicate URLs, and category pages that need to rank and convert at the same time. Ecommerce SEO services from ALC are built around these platform-specific realities, not a generic SEO package applied to an online store.
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Structured, templated approaches to title tags, meta descriptions and on-page content that work across hundreds or thousands of product pages without requiring a fully custom page every time.
Proper handling of filtered URLs (size, colour, price range) so they don’t compete against your main category pages or waste crawl budget on near-identical content.
Correct product schema implementation, pricing, availability, reviews, so listings are eligible for rich results in search.
Genuine experience across Shopify, WooCommerce and other major ecommerce platforms, since the technical fixes required differ significantly between them.
Category page content and buying guides that give thin product-grid pages something genuine to rank on, beyond just the product listings themselves.
How customers navigate and search within your store affects both user experience and how link equity flows between product and category pages.
Ecommerce SEO should be judged on revenue and conversion rate, not just traffic, reporting connects ranking movement to actual sales performance.
A content-driven business might have a few dozen pages to optimise. An ecommerce store can have thousands, product pages, category pages, filtered and faceted URLs, and often several near-duplicate variants of the same product. That scale creates SEO problems that simply don’t exist for smaller sites: crawl budget waste, duplicate content from faceted navigation, thin product descriptions copied straight from a supplier feed, and category pages that struggle to rank because they’re mostly just a grid of products with no supporting content.
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your industry, competition, and how much content your strategy needs — scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts — the strategy has to earn its place month to month.
Starting from $995 excl. GST / month
Yes, both platforms have genuine technical quirks that need direct experience to handle well, and we work with each on its own terms rather than applying a one-size-fits-all approach.
The strategic fundamentals overlap, but ecommerce sites face scale-specific issues (faceted navigation, thousands of product pages, duplicate content) that general SEO advice doesn’t typically address in enough depth.
In most cases, yes — templated, scalable approaches to product and category page optimisation can address the bulk of ecommerce SEO issues without requiring a full rebuild.
Similar to general SEO — meaningful movement typically takes 3–6 months, though larger catalogues with more historical technical debt can take longer to fully resolve.
It can be scoped either way — as a standalone ecommerce-focused engagement, or integrated into a broader SEO strategy if your store is part of a larger site.
