Shopify handles hosting, checkout and app infrastructure well, but it also creates SEO problems that don’t exist on other platforms: a fixed URL structure you can’t fully customise, app bloat that slows load times, and duplicate content patterns baked into how collections and variants work by default. Shopify SEO services from ALC are built around these platform-specific realities, not general ecommerce advice applied to a Shopify store.
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Keyword research built around how people actually search for products on your specific store, mapped to Shopify’s collection and product page structure from the start, rather than a generic keyword list applied afterward.
A review of the issues genuinely specific to Shopify: URL structure constraints, duplicate collection/product URLs, app-injected scripts slowing Core Web Vitals, and theme-level rendering issues that generic SEO audits often miss because they’re built for open CMS platforms, not Shopify’s structure.
Shopify stores commonly accumulate apps that each add their own scripts, and it compounds quickly, we identify which installed apps are genuinely costing you load speed and Core Web Vitals performance, and what to do about each one.
Shopify’s fixed /products/, /collections/ URL structure and automatic variant handling create duplicate content risks that need deliberate handling, canonical tags, collection structure decisions, and variant URL strategy specific to how Shopify actually builds these pages.
Working within (and around) Shopify’s theme architecture to fix crawlability and rendering issues without requiring a full theme rebuild, since most Shopify SEO problems are fixable within the existing theme rather than needing a platform migration.
Content that gives thin collection pages something genuine to rank on, tailored to how Shopify structures collections differently to other ecommerce platforms.
Correct product schema implementation — pricing, availability, reviews — validated against Shopify’s specific templating approach rather than a generic schema plugin default.
Shopify’s strength, a managed, locked-down platform that handles infrastructure for you, is also its SEO constraint. You can’t freely restructure URLs the way you could on WordPress or a custom build. Collections, variants, and pagination all follow Shopify’s own logic, and app-driven bloat is a near-universal problem because the app ecosystem is central to how most Shopify stores actually operate. A technical SEO approach built for an open CMS doesn’t translate cleanly, Shopify SEO needs to work within the platform’s actual architecture, not against it.
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
The strategic fundamentals overlap with our broader Ecommerce SEO Services, but Shopify’s fixed URL structure, app ecosystem, and theme architecture create platform-specific issues — app bloat, duplicate collection URLs, theme-level rendering constraints — that a generic ecommerce SEO approach doesn’t address in enough depth.
 It can, particularly around duplicate collection and variant URLs if they’re not handled deliberately with canonical tags and a considered collection structure. It’s a constraint to manage carefully rather than a dealbreaker.
 Usually no — most Shopify SEO issues are fixable within your existing theme through technical fixes and app audits, rather than requiring a full theme rebuild.
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There’s no fixed number — it’s about what each app actually costs you in load speed relative to the value it adds. A proper audit identifies which specific apps are worth their performance cost and which aren’t.
Similar to general ecommerce SEO — meaningful movement typically takes 3–6 months, though stores with significant app bloat or technical debt may see faster initial wins simply from resolving those foundational issues first.
