Roofing is one of the most weather-driven trades in Australia. A single storm can flood your phone, then demand drops away for weeks. The roofing companies that win consistently are the ones customers find on Google before the storm hits, and trust enough to call after it. Roofing SEO from ALC is built around that cycle: storm-season planning, high-value restoration and re-roofing pages, and the trust signals that separate you from fly-by-night operators.
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The right categories, every roofing service listed separately, accurate hours and a steady flow of before-and-after and drone photos, so you show up in Google Maps when homeowners need a roofer.
| Search type | Examples | What wins the job |
|---|---|---|
| Urgent / storm damage | “roof leak repair near me”, “storm damage roof repair” | A fast mobile page, phone number up top, honest availability |
| Restoration & maintenance | “roof restoration cost”, “roof painting”, “tile roof repointing” | Before-and-after photos, pricing guidance, reviews |
| Replacement | “re-roofing”, “replace tile roof with Colorbond” | Detailed pages, materials, process and warranties |
| Gutters & extras | “gutter replacement”, “gutter guard installation”, “whirlybirds” | Separate pages that win add-on work |
Roofing is also more seasonal, more photo-driven and more trust-sensitive than most trades. Generic local SEO misses all three.
| When | What to do |
|---|---|
| 2–3 months before | Publish or refresh storm-prep content and your leak repair and storm damage pages |
| 4–6 weeks before | Google posts about pre-season roof and gutter inspections; SMS past customers |
| During the season | Keep hours accurate; turn on Google Ads for urgent searches if you have capacity |
| After storms | Ask every storm-repair customer for a review; add repair photos |
In Queensland, storm season broadly runs from November to April.
| Page | Notes |
|---|---|
| Roof leak repairs | Your urgent page: fast and phone-first |
| Roof restoration | High-value; split tile and metal if you do both |
| Re-roofing | Your highest-value job: materials, process, timeframes and warranties |
| Colorbond / metal roofing | Searched by brand; show colours and real photos |
| Tile repairs & repointing | Older-home searches |
| Storm damage & insurance repairs | Explain honestly how insurance work operates |
| Gutters & gutter guard | Strong add-on work |
| Roof cost guide | Wins the most valuable research searches |
After big storms, out-of-area operators often flood a region. Make your licence number, insurances, warranties, local address, years in business and local reviews impossible to miss. Short drone flyover videos of finished roofs work well on your website and Google profile.
For the fundamentals every trade needs, see our .
ALC Consulting’s SEO packages typically run from around $995 to $2,250+ per month (excl. GST), depending on your catalogue size, competition, and how much content your strategy needs, scoped to a custom quote, not a fixed shelf price.
Every package includes comprehensive on-page SEO, technical health and speed optimisation, off-page authority building, and monthly performance reporting. There are no lock-in contracts.
Starting from $995 excl. GST / month
