ALC Consulting helps Sunshine Coast businesses get more calls and enquiries from Google Ads, planned alongside your SEO, so you stop paying for clicks you could be getting for free and start investing where it actually returns.
5 Star Reviewed · Based on the Sunshine Coast
Already running ads? I'll show you where your budget is leaking. Not running them yet? I'll show you whether Google Ads makes sense for your business, and what to expect.
No obligation. You keep the findings either way.
The Sunshine Coast is a competitive, seasonal market where most businesses serve a specific patch of the coast. Pay-per-click advertising here rewards tight targeting and punishes wasted spend.
Customers in Caloundra, Maroochydore and Noosa search for businesses near them, and most will never drive from Noosa to Caloundra for a plumber or a physio. Campaigns should target the areas you actually service, with ads and landing pages that say so. Broad “Queensland” or “Sunshine Coast” targeting wastes budget on people you can’t serve.
School holidays, summer, storm season and the end of financial year all shift demand. Google advertising on the Sunshine Coast works best when budgets rise and fall with the season rather than sitting flat all year.
Commercial Sunshine Coast search terms can cost well over $10 per click. Every click needs to land on a page built to convert, with conversion tracking that shows which keywords produce real enquiries rather than just traffic.
Ads appear above and alongside the organic results and the map pack. If you’re already ranking organically for a search, you may be paying for clicks you’d have got anyway. If you’re not ranking yet, ads can fill the gap while SEO builds. Planning both together is where most of the savings are.
Every Google Ads management engagement for Sunshine Coast businesses covers:
Spend, enquiries, cost per lead and what's changing next month, in plain English, alongside your SEO results.
There are two costs: your ad spend (paid directly to Google) and management. Ad spend depends on your industry and goals. Many Sunshine Coast service businesses start with a few thousand dollars a month, but competitive industries need more. Clicks for commercial Sunshine Coast searches can cost $10 or more each, which is why tight targeting and conversion tracking matter so much. We’ll recommend a realistic budget during your free audit.
Usually both, used differently. Google Ads delivers immediate visibility, which is ideal for urgent services, new businesses and searches you can’t rank for yet. SEO builds visibility you don’t pay for per click, so it becomes cheaper over time. Planning them together lets you shift ad spend as your organic rankings grow. Read more:
Yes. Google AdWords was renamed Google Ads in 2018. People still search for “AdWords Sunshine Coast” and “Google AdWords management”, but it’s the same platform.
PPC stands for pay-per-click: advertising where you pay each time someone clicks your ad. Google Ads is the most common PPC platform. PPC management covers setting up, monitoring and optimising those campaigns so your budget goes to clicks that turn into customers.
Yes, always. Your account, campaigns, data and billing stay in your name. If you ever stop working with us, nothing is lost or held back.
No. Google Ads management is month to month, the same as our SEO.
Ads can start generating clicks and enquiries within days of launch. Most campaigns need the first 4–8 weeks of data to refine targeting and bring cost per lead down to a steady level.
Yes. A free audit is the best place to start. We’ll check your tracking, wasted spend, keywords, targeting, ads and landing pages, and give you a priority list you can act on, whether or not you work with us.
We’re based on the Sunshine Coast and work with businesses from Caloundra to Noosa, including Google Ads in Noosa, Maroochydore and the hinterland, as well as Brisbane and across Australia.
I'll look at your current ads (or your market if you're starting out) and send you the biggest opportunities and leaks I find. Thirty minutes, no obligation, no sales fluff.
No spam, no newsletter sign-up, no follow-up sequence.