What Is Website Structure?
Website structure refers to how a site’s pages are organized and interconnected — the hierarchy of categories, subcategories, and individual pages, along with the internal linking that ties them together.
SEO Best Practices
A strong structure keeps important pages reasonably close to the homepage (ideally within a few clicks), groups related content logically into clear categories, and uses consistent, descriptive internal linking to reinforce those relationships. Flat, shallow structures generally make it easier for both users and search engines to navigate and understand a site than deep, convoluted hierarchies.
Why It Matters
A clear structure helps search engines crawl efficiently, understand topical relationships between pages, and distribute link equity sensibly across a site. For users, it’s simply the difference between a site that feels intuitive to browse and one that feels like a maze — which directly affects engagement, time on site, and conversion.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
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