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SEO for Dentists

Be the dentist they book before they ring around.

Patients search for a dentist in very different ways. Some are in pain at 9pm (“emergency dentist open now”). Others spend weeks comparing options (“dental implants cost”, “Invisalign vs braces”, “white fillings”). Most practice websites rely on one general “Services” page and miss both.

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Packages from $995/mo excl. GST. Month to month. No lock-in.

Dentists SEO at a glance

Who it’s forDental practices, solo and group
Biggest challengeEmergency toothaches versus planned implant and cosmetic work
What we focus onCheck-ups, implants, aligners and emergency care
What we report onEnquiries, calls and bookings, not just rankings
Brands I work with
Bundilla Pest Control
South Pacific Bridal
Primary Place Buyers Agency
Link Signs
Roberts Litigation
The Flower Crew
Malin Friends Kindergarten
Sunshine Coast Solar Panel Cleaning
Mid Valley Septics
East Coast Embroidery
What’s included

What is included in SEO for Dentists

01

Google Business Profile built for dental practices

Correct categories, every treatment listed, real hours and photos
02

A page for every treatment you want more of

Implants, clear aligners, veneers, whitening, check-ups, children’s dental
03

Emergency dentist pages for urgent mobile searches

Phone number first, honest after-hours information
04

Ahpra-aware content and review process

Built around the advertising guidelines, not around them
05

Practitioner profile pages

Registration, qualifications and areas of focus for every dentist
06

Booking and call tracking

Reporting on new patient enquiries, not just rankings
Results

What SEO for Dentists results look like

2x

Organic leads in 6 months

Wedding planner · Cairns
2x

Organic keyword rankings in 3 months

Lawyer · Brisbane
#3

Primary focus keyword in 2 months

Florist · Sydney
Why it’s different

The searches dentists should be found for

Emergency

“emergency dentist near me”, “toothache dentist open now”, “broken tooth dentist today”

A fast mobile page, phone number up top, honest availability
Planned, high value

“dental implants cost”, “Invisalign vs braces”, “veneers cost”, “wisdom teeth removal”

Detailed treatment pages with the process, pricing guidance and FAQs
Routine and family

“family dentist”, “children’s dentist”, “check-up and clean cost”

Clear booking, fees, health fund and payment information
Nervous patients

“dentist for anxious patients”, “sedation dentist”, “gentle dentist”

Calm, specific content on what to expect and what options exist
Rules you work under

Publish content that stays inside Ahpra advertising rules

Dental marketing is regulated advertising. This is general information, not legal advice, so check the Dental Board of Australia’s current guidelines.

  • No testimonials in advertising you control, including your website and social pages
  • No misleading claims about results, safety or outcomes
  • Specialist titles only for registered specialists
  • Before-and-after images only in line with the Board’s guidance
  • No inducements that encourage unnecessary treatment
The playbook

SEO for Dentists playbook: how we do it

1

Set up your Google Business Profile properly

  • Primary category: Dentist
  • Secondary categories (only those you offer): Emergency dental service, Cosmetic dentist, Teeth whitening service, Dental implants periodontist, Orthodontist (registered specialists only)
  • Services: each treatment listed separately with a short description
  • Hours: real hours, with after-hours or emergency availability stated clearly
  • Photos: your practice, your team and your equipment, not stock images
  • Business name: your real name only, with no keywords added
2

Build a page for every treatment

Each treatment is searched separately, so each deserves its own page with the process, who it suits, typical timeframes, fee guidance and FAQs.

  • Dental implants
  • Clear aligners and orthodontics
  • Veneers and cosmetic dentistry
  • Teeth whitening
  • Check-ups, cleans and preventive care
  • Children’s dentistry
  • Root canal and crowns
  • Emergency dentistry
3

Win emergency dental searches

  • A dedicated emergency page with a clickable phone number at the top
  • Honest after-hours and same-day availability
  • What to do while waiting: knocked-out tooth, broken tooth, swelling
  • Where you are, parking and how to get there
  • A mobile page that loads in under about 2.5 seconds
4

Make it easy to compare and book

  • Fee ranges or what affects the price
  • Health fund and HICAPS details, and payment plans if offered
  • If you bulk bill under the Child Dental Benefits Schedule for eligible children, say so
  • Online booking or a clear call-to-action on every page
  • Practitioner profiles with registration and qualifications
Reviews

Client results from ALC Consulting

★★★★★

“I think you are a great presenter, and there is a need in the market, especially in the agency world, for agency owners to invest in facilitated team training rather than self-driven online training offered by platforms. This is great for team culture and better for professional development.”

Darren · Chilli Marketing
★★★★★

“We engaged Annabelle to provide SEO and digital marketing support from the commencement of our practice and have been very pleased with their work. They are reliable, deliver on their commitments, and communicate clearly and professionally. They have demonstrated a strong understanding of our business and have gone above and beyond in their support.”

Brodie Roberts · Roberts Litigation, Brisbane
★★★★★

“Annabelle has been wonderful to work with on our SEO and blog content. She has taken the time to really understand our business, our target market and the style and tone we want to present through our website and online presence. The blogs and SEO work she produces feel tailored to our business rather than generic content.”

Peter · South Pacific Bridal
Your first 90 days

SEO for Dentists roadmap: what we do and when

MONTH 1

Foundations

Tracking, Google Business Profile and technical fixes.
MONTH 2

Your highest-value service

One excellent page for the work you want most, with proof, process and FAQs.
MONTH 3

Trust and authority

Reviews, listings, a first authored article and outreach.
Everything ALC does

One strategist for dentists SEO, Google Business Profile and AI search

Dentists SEO sits on top of the same services every ALC client can draw on, so nothing needs a second agency.

Common problems we fix

Common SEO problems on dentists websites

  • One “Services” page for every treatment
  • No emergency page, or the phone number buried below the fold
  • Testimonials or before-and-after images used in ways the advertising guidelines do not allow
  • Implying specialist status when the dentist is not a registered specialist
  • A Google Business Profile left on “Dentist” only, with no services listed
  • Fees and payment options hidden, so price-comparing patients leave
  • Slow, cluttered mobile pages
  • Reporting on rankings instead of new patient bookings
Pricing

SEO for Dentists cost: packages from $995/month

ALC packages start at $995 per month, are month to month and have no set-up fees. Most businesses suit Rise; larger or multi-location businesses suit Thrive.

Bloom

$995/mo
  • Focused starting package
  • Google Business Profile
  • Monthly reporting

Rise (suits most)

$1,499/mo
  • Regular content
  • Authority building
  • Monthly reporting

Thrive

$1,999/mo
  • Higher content volume
  • Multi-location support
  • AI search visibility

Prices excl. GST. See the full breakdown.

FAQs

SEO for Dentists FAQs: questions dentists ask

What is SEO for dentists?SEO for dentists is the process of getting a dental practice to appear in Google Maps and Google search when local patients look for a dentist or a specific treatment. It covers your Google Business Profile, treatment and practitioner pages, reviews, local listings and tracking which enquiries come from Google.
How is dental SEO different from other local SEO?Dentistry is a health service, so Google applies stricter standards around expertise and trust, and Ahpra’s advertising rules limit what you can say. Patients also search very differently for emergencies, planned treatments and routine care, so each needs its own page and message.
Can dental practices use patient testimonials?Ahpra’s advertising guidelines do not allow testimonials in advertising a regulated health service, including on your website and on social media pages you control. Reviews on third-party platforms you do not control are treated differently, but you should not repost or promote them in your own advertising. Check the Dental Board’s current guidelines.
Can I call myself a specialist?Only if you are registered in a recognised dental specialty, such as orthodontics. Otherwise describe the services you provide without implying a specialist title.
Can I use before-and-after photos?They can be used only in line with the Dental Board’s advertising guidelines, which require that images are not misleading. Check the current guidance and have the content reviewed before publishing.
How long does SEO take for a dental practice?Google Business Profile improvements can lift Maps visibility within four to six weeks in less competitive areas. Competitive metro markets usually take three to six months of consistent work for strong, lasting results.
How much does SEO cost for a dental practice?Most Australian practices invest roughly $1,000 to $2,000 a month. ALC packages start at $995 per month excl. GST with no set-up fees and no lock-in contracts.

Ready for more dentists enquiries from Google?

You will deal directly with me, not an account manager. I will build an SEO plan around the work you want more of.

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