What Is Link Text?
Link text — more commonly called anchor text — is the clickable words that make up a hyperlink, visible to users as the text they actually click on.
Best Practices
Effective link text describes what the linked page is actually about, giving both users and search engines useful context about the destination. Vague phrases like “click here” or “read more” waste an opportunity to reinforce relevance, while overly exact-match keyword stuffing across many links can look manipulative rather than natural.
Why It Matters for Both Users and SEO
For users, descriptive link text sets clear expectations about where a link leads. For SEO, anchor text is one of the signals search engines use to understand what a linked page is about — which is exactly why unnatural, over-optimized anchor text patterns are a common red flag in spam detection.
