How to Claim Your Business in ChatGPT (and What Australian Businesses Can Do Now)

ChatGPT now has a business profile you can claim, a bit like Google Business Profile. OpenAI calls it Business Hub, it’s in beta, and it launched in early November 2026. You can claim your business, manage the details ChatGPT holds about it, and see how often it’s mentioned and clicked.

There’s a catch for most Australian businesses: local stores and restaurants can currently claim only an existing US listing. This guide explains how claiming works, who’s eligible right now, and what you can do in the meantime so you’re ready when it opens up.

What Is ChatGPT Business Hub?

Business Hub is a place inside ChatGPT where a business owner can:

• Claim their business profile
• Manage details such as description, category, opening hours and products
• See insights: mentions, website clicks and the topics ChatGPT associates with the business

In the US, OpenAI is also launching business agents, which can answer customer questions on a business’s behalf. According to the sources I could access, agents are limited to US ecommerce and online-service businesses for now.

Why It Matters

People are increasingly asking AI tools for recommendations (“who’s a good electrician near me?”). BrightLocal’s study found that the share of consumers using generative AI for local business recommendations rose from 6% to 45% over the year. Until now, ChatGPT has built its picture of a business from your website, directories and data aggregators, with little you could control directly.

Business Hub is the first time an AI platform has offered businesses a way to:

1. Tell it what’s true about you, which can shape how it describes and recommends you
2. See click data from the platform, so you can finally report on ChatGPT as a channel

BrightLocal also notes that ChatGPT has leaned on Yelp, directories and company websites as sources, while Google’s AI features lean heavily on Google Business Profile. It’s too early to know how heavily ChatGPT will weight Business Hub data, so treat it as a promising signal, not a guaranteed ranking lever.

Who Can Claim a Business in ChatGPT Right Now?

Per OpenAI’s wording as quoted by BrightLocal: eligible online businesses may see an option to add themselves, and local stores and restaurants can currently claim only an existing US listing.

Business type	Can you claim today?
Online business or online service (ChatGPT available in your country)	Possibly. You may see the option to add it.
Local store or restaurant in the US	Yes, if you have an existing listing
Local store, restaurant or service business in Australia	Not yet, according to the sources I found
Service-area businesses (plumbers, electricians, etc.)	No details yet; reported as “coming soon”

The simple test: go to Business Hub, search for your business and see if it appears. If it doesn’t, you’re probably not eligible yet. Eligibility is changing quickly, so recheck regularly.

How to Claim Your Business in ChatGPT (Step by Step)

If your business is eligible:

1. Sign in to ChatGPT and go to chatgpt.com/business-hub
2. Search for your business. If it doesn’t appear, you likely aren’t eligible yet
3. Verify your claim. Options include a code by SMS or email or confirming your website domain. The methods offered depend on your listing
4. Wait for approval. If someone else has already claimed your business, you can dispute ownership
5. Complete identity verification. Reported to use a third-party service (Persona), which may ask for a government ID and business registration details, before you can edit the profile
6. Complete your profile: description, category, hours, products and contact details, and make them match your website and Google Business Profile exactly

OpenAI has a help article on setting up your business on ChatGPT; check it for the current steps, since this is a beta and details are changing.

Note on identity checks: only enter ID or business registration details on OpenAI’s own verification pages, and never because of an email or message asking you to.

What Australian Businesses Can Do While You Wait

Even if you can’t claim yet, most of what ChatGPT uses to understand a business is still within your control. These steps also help you in Google’s AI features and standard search.

1. Make your business details identical everywhere. Name, address, phone, hours and services should match across your website, Google Business Profile, Apple Business Connect, Bing Places and major directories. Inconsistent details make you harder for AI tools to trust.
2. Fix your Google Business Profile first. It’s the main source for Google’s AI results and a backbone of local SEO. See our Google Business Profile guide.
3. Write clear service pages. State what you do, where, for whom and how to book, in plain language near the top of the page. AI tools lift concise, specific answers.
4. Keep reviews flowing on Google and the platforms your industry uses.
5. Check what ChatGPT already says about you. Ask it a few questions a customer would ask (“Who’s a good [service] in [area]?”, “What does [your business] do?”) and note what’s wrong or missing.
6. Get mentioned in trusted places: industry associations, local media and community sites.
7. Track visits from AI tools in GA4 so you can see referral traffic from chatgpt.com.

For the bigger picture, see our AI SEO services.

Should You Be Worried About Wrong Information?

If ChatGPT is stating something wrong about your business (old hours, a closed location, a service you don’t offer), claiming the profile is the cleanest fix once it’s available to you. Until then, correct the underlying sources: your website, Google Business Profile and directory listings. AI tools often repeat what those say.

Frequently Asked Questions

What is ChatGPT Business Hub?

Business Hub is OpenAI’s beta business profile for ChatGPT. Eligible businesses can claim their profile, manage their details and see insights such as mentions, website clicks and discovery topics.

Can I claim my Australian business in ChatGPT?

Based on the information published at launch, local stores and restaurants can currently claim only an existing US listing, so most Australian local businesses can’t yet. Online businesses in countries where ChatGPT is available may see the option. Search for your business in Business Hub to check.

Does it cost anything to claim a business in ChatGPT?

I couldn’t find a fee listed for claiming a profile or viewing insights. Check OpenAI’s current terms.

Will claiming my business make ChatGPT recommend me?

Not on its own. It gives you a way to control the information ChatGPT holds about you and to see mentions and clicks. Recommendations still depend on your reviews, website content and mentions across the web.

Is this the same as Google Business Profile?

It’s similar in purpose, but separate. Google Business Profile remains essential for Google Maps, local search and Google’s AI features. Keep both accurate and consistent.

How do I get my business recommended by ChatGPT?

Keep your details consistent across the web, publish clear service pages, earn reviews, get mentioned by trusted sources and claim your Business Hub profile when you’re eligible.

Get Ready for AI Search

Want to know what ChatGPT and Google currently say about your business, and what to fix first? Book a free 30-minute strategy session or start with a free SEO audit.