What Is a Content Gap Analysis?
A content gap analysis identifies topics and keywords your competitors rank for that your own site doesn’t currently cover, surfacing concrete opportunities for new content.
The Process
The typical process compares your site’s ranking keywords against one or several competitors’, filtering for terms they rank for that you don’t (or where they significantly outrank you), then prioritizing those gaps based on search volume, relevance to your business, and realistic ranking difficulty.
Tools Used
Tools like Ahrefs’ Content Gap feature or Site Explorer’s competing domains comparison are commonly used to run this analysis at scale. Beyond direct competitor comparison, reviewing customer questions, sales team FAQs, and related search and People Also Ask data can surface additional gaps that a purely competitor-based analysis might miss.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
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