Context Window
What Is a Context Window? A context window is the maximum amount of text — measured in “tokens,” roughly chunks of words — that an AI model can take into account at one time when generating a response, including both the user’s prompt and any retrieved source material. Why It Limits What AI Can Process […]
Conversational Search
What Is Conversational Search? Conversational search is a search experience built around multi-turn, natural dialogue — asking a question, getting an answer, then asking a follow-up that builds on the previous exchange — rather than a single, standalone query. Conversational Search vs Voice Search Voice search refers specifically to the input method: speaking a query […]
Content Relevance
What Is Content Relevance? Content relevance measures how closely a page’s content matches what a searcher is actually looking for when they enter a specific query. How It’s Assessed Search engines evaluate relevance through a mix of signals: how well the page’s topic and language align with the query and its intent, how comprehensively the […]
Cached Page
What Is a Cached Page? A cached page is a stored snapshot of a webpage that a search engine saved the last time it crawled that URL, capturing what the page looked like at that point in time. What It’s Used For Cached versions historically let users view a page even if the live site […]
Core Web Vitals
What Are Core Web Vitals? Core Web Vitals are a set of three specific metrics Google uses to measure real-world page experience: loading speed, interactivity, and visual stability. The Three Key Metrics What They Mean for Your Rankings Core Web Vitals are part of Google’s page experience signals, and poor scores can put a site […]
Cornerstone Content
What Is Cornerstone Content? Cornerstone content refers to your most important, comprehensive pages — the ones covering your core topics in the greatest depth and that you most want to rank well. How It Differs from Pillar Content The terms are often used interchangeably, but where they differ, “pillar content” tends to refer specifically to […]
Crawlability
What Is Crawlability? Crawlability is how easily a search engine’s bots can access, navigate, and discover pages across your website. If a site is highly crawlable, bots can move through it efficiently via links; if it isn’t, entire sections can go undiscovered. Crawlability vs Indexability The two get confused often but describe different stages. Crawlability […]
Crawl Budget
What Is Crawl Budget? Crawl budget is the number of pages on your site that a search engine will crawl within a given period of time. It’s not unlimited — search engines allocate more or less crawling capacity to a site based on its size, authority, and how efficiently it serves pages. What Affects Crawl […]
Content Hub
What Is a Content Hub? A content hub is a group of pages organized around one core topic, with a central “hub” page linking out to more specific “spoke” pages, which link back to the hub in turn. Content Hub Structure A typical hub follows a simple pattern: one broad, comprehensive page covers the topic […]
10x Content
What Is 10x Content? 10x content is content built to be ten times better than anything currently ranking for a topic — not just longer, but genuinely more useful, better designed, more current, or more thoroughly researched than every competing result on page one. The term comes from former Moz founder Rand Fishkin, who argued […]