What Is Off-Page SEO?
Off-page SEO covers everything done outside your own website to improve how it ranks — primarily backlinks, but also brand mentions, social signals, and other forms of external reputation building.
Key Tactics
Link building remains the core of off-page SEO: earning backlinks through content worth citing, digital PR, guest posting, and outreach. Beyond links, building brand awareness and unlinked mentions, managing online reviews, and maintaining an active presence where your audience already spends time all contribute to the broader trust and authority signals off-page SEO aims to build.
Off-Page vs On-Page SEO
On-page SEO covers what you control directly on your own pages — content, titles, structure. Off-page SEO depends on external factors and other sites’ willingness to reference or vouch for you, which makes it inherently harder to control but often more influential on overall site authority and competitive rankings.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
Not sure where your site stands?
Get a free audit from the person who’d do the work.