What Are Keywords?
Keywords are the words and phrases people type or speak into search engines when looking for information, products, or answers — the foundation that SEO content strategy is built around.
Types of Keywords
Keywords are categorized in several overlapping ways: by length (short-tail vs long-tail), by intent (informational, navigational, commercial, transactional), and by relationship to brand (branded vs non-branded). A single piece of content typically targets one primary keyword alongside several related secondary keywords.
How to Research Them
Keyword research typically starts with broad seed terms related to your business, expanded using tools that surface related searches, questions, and volume data. From there, keywords are prioritized based on a combination of search volume, ranking difficulty, and how closely they align with what your business actually offers.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
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