What Is the Sponsored Link Attribute?
The `rel=”sponsored”` attribute flags a link as part of a paid or advertising arrangement, telling search engines the link was placed in exchange for compensation rather than earned editorially.
When It’s Required
Google’s guidelines require the sponsored attribute (or nofollow) on any link that was paid for, exchanged for goods or services, or otherwise part of an advertising or sponsorship arrangement — affiliate links, sponsored blog posts, and paid placements are all common examples.
How to Add It
The attribute is added directly to the link’s HTML: `<a href=”…” rel=”sponsored”>`. Using it correctly on paid links is both a guideline requirement and a straightforward way to stay clearly compliant, avoiding the risk of paid links being treated as an undisclosed, manipulative link scheme.
WRITTEN BY
Annabelle Cochrane
MANAGING DIRECTOR & SEO SPECIALIST
Annabelle holds a Bachelor of Business (Marketing) from QUT and works directly with every ALC Consulting client. She’s based on the Sunshine Coast and works with businesses across Australia.
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